Every year, the German TV-station ARD organises a theme week. In 2022, the theme “Wir Gesucht” explored social cohesion in our society. Poor versus rich, young versus old, resident versus immigrant. To announce this social event referendum, they asked the Sehsucht team to craft a trailer that questions the status quo, and critically observes the predjudice that permeates our society.
Client: ARD
Production Studio: Sehsucht
Producers: Jan Birkenbach
Direction: Saskia Kretzschmann
Animation: Philipp Brates, Quinten Delahaye, Saskia Kretzschmann, Leo Romanski